(Netanya, Israel, November 16, 2012) -- It is just after midnight on Friday morning here in Israel. To put it bluntly: Thursday was a very difficult day for Israelis in the south and Palestinians living in Gaza.

Consider this: the Palestinians have fired nearly 700 rockets, missiles and mortars over the past 36 hours. The Israelis have bombed more than 70 terrorist sites in Gaza in just the past hour. Tonight, the big news here is that the terrorists have fired missiles at Tel Aviv, Israel's biggest and most populated city. Air raid sirens have been going off. People are anxious. This is the first time Tel Aviv has been the target of missile attacks since the Gulf War with Saddam Hussein in 1991. What's more, three Israelis were killed in a direct rocket strike earlier today, and 54 have been wounded. Now the IDF is calling up 30,000 reserve soldiers to prepare for what could be a massive ground invasion.