Up until last week, anyone visiting the localized version of google.ps would see the label "Palestinian Territories." Now, that same page simply labels the localized version of Google as belonging to "Palestine."

Google officials said the move was in line with the United Nation's recent upgrading of "Palestine" to non-member state status, a de facto recognition of Palestine's independence, as well as UNESCO's open acceptance of a sovereign Palestinian state.

While many in Israel's government agree that the peace process will lead to the creation of a Palestinian state, they argue that permitting the Palestinian Authority to achieve this goal in a unilateral way will only perpetuate the conflict.